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How do you learn things the best? Are you the type that read
the entire DVD-manual before you start, or are you the one
that needs to try it out for yourself to get it right? Maybe a
little bit of both? There is no universal or best way of learning.
People are different and they learn things differently.
For us working with communication, this always presents a
challenge as we want to create work that appeals to as many as
possible.
Is there a way to predict and systemize people’s perceptive
differences? After all, we are different – but not that different.
About a year ago, we learned the answer which, thankfully, is
Yes, there’s a way. Through the groundbreaking pedagogical
branch called ”learning styles”, we learned about the different
”learning types”. Traditional teaching is often based only on
analytical principles which are perfect if you are of that type.
But what if you’re not?
For a teacher, insight and knowledge of these so called learning
types do wonders and communication is very often a question
of teaching and learning.
At Action, we are now working with one of Denmark’s most
prominent learning style teachers, Svend Erik Schmidt. He
helps us ensure that every solution we produce accommodates
the needs of as many learning types as possible, depending on
the media of course.
Want to know which type your are? Give us a call.
Tel. +45 39 27 31 33.
A learning style case:
LG purchase guide for washing machines
This particular case was very well suited to be approached
from a pedagogical angle. In spite of being market leading
on washing machines worldwide, LG is not well known in
the Nordic region. Therefore, the first priority must be to let
people know LG is out there and then make them realize that
LG is the best choice. Going from practically unknown to first
choice – well, that’s a challenge. If we do any traditional trade
communication, it will not stand out particularly strong because
of the brand being unknown. So what do we do?
Together with LG, we came up with a strategy. In order to
increase knowledge and trustworthyness, we had to reach out
and show that our concept is to help people in their daily lives
through technological innovations. This means that the communication
also has to be helpful.
Buying a washing machine is boring and difficult. All machines
look the same and you can’t really try it before you’ve
bought it. You have to speak to a salesperson, but do you really
even know which questions are important to ask?
This is where we decided to come in. We created a down-to-earth,
easy-to-use purchase guide for washing machines, digitally
and in print. The guide can be used even if you want to
choose a different brand (which, of course, you won’t because
after reading it, you suddenly know that LG is actually the
best solution for your washing needs). The guide was divided
and graphically designed using learning style techniques to
appeal to analytical types as well as holistic ones.
When the guide was finished, it was very well received by the
big chains and even more so by the floor salespeople – this was
something they had wanted for a long time. They know that a
well educated customer chooses faster and of higher quality –
which also equals more benefits.
The purchase guide has now been put forward as best practice
within LG.
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